Local SEO is a hot topic for business owners. It helps businesses promote themselves online to local customers within a geographic area. The difference between local SEO and organic SEO is intent. Google can pick out search queries that have “local intent,” meaning the searcher wants search engine results with local companies.
In practice, local search engine marketing is the act of grooming your online profile so you are found for the local searches most relevant to your business.
Because local business searches often are based on geographic factors, organic SEO isn’t enough to rank, especially if your competitors are engaging in local SEO. It increases visibility for businesses interested in ranking for geographically-related searches.
In the search results, there are usually two distinct sections dominating the top half of the search results page: paid ads and the local pack (the map listings). About 86% of people use these map listings to find the location of a business. With the right local SEO strategy, you should be at the top of this local pack for local searches related to your business. Local searches are more people-centric than organic search results, meaning it’s more customized for each user. Nowadays, Google searches are all about local “near me” searches.
People want what they want when they want it.
Local search marketing is highly targeted and timely—people are searching for a business literally at the exact moment they need it. What are the MOST IMPORTANT aspects of local SEO?
Distance – How far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.
Relevance – This refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information across the web can help Google better understand your business and match your listing to relevant searches.
Prominence – Some places are more prominent in the offline world, and search results try to reflect this in local ranking. Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
Phrenic Systems is a very Professional and knowledgeable company. Their remote computer support and online monitoring keeps our business moving forward without down time.
The Phrenic team has done an amazing job on 2 websites I use daily for my business. The success and efficiency of my business can be directly linked to the work and ongoing support of the Phrenic Systems team. I look forward to using them for more projects and support in the future.
We are so happy to have entrusted our store technology operations to Phrenic Systems. Their MSP Support gives me peace of mind. I don't worry about the state of our computers, backups or security.
Phrenic systems has been an incredible asset to my small business. They are a huge source of my new client base. Daily I’m told by clients they found me online. Not only are they great with my website but my entire digital footprint. They were excellent at knowing what I needed and following through with unbelievable results. They don’t just do a great job, they truly care about you and your success.
Phrenic Systems has been integral in providing online presence for my business through daily social media content creation and website creation / maintenance.
Phrenic Systems has been our IT support provider for the past 4 years and I can confidently say that we are extremely happy with their services. The team is always there when we need them and their response time is impressive. They manage our complete portfolio from website design, desktop and back up services right through to setting up emails for us and we've never had any issues or concerns. Happy Client
Phrenic Systems has been providing our IT support for over 15 years. The team is very reliable, knowledgeable, and up to date. Peter is also a pleasure to do business with. Garry Construction would highly recommend him.